For Dilmah it’s humbling news to be recognized by the people of New Zealand as their 2019 most trusted tea brand for the 5th year in a row. Consumed second only to water across the planet, tea is still very much a mainstay in the New Zealand home. Across the categories of traditional black or green tea through to the fast-growing categories of fruit & herbal infusions, Dilmah has been given the thumbs up to say we trust your products and we trust the ethics of your business.
More than ever we all want to know where our products come from but just as importantly how they are giving back. This deeper story of tea is apparent in everything Dilmah does whether it’s the broad reach of their MJF Charitable Foundation or via Dilmah Conservation, both supported entirely through the pre-tax profits of Dilmah Tea. It’s a win-win for all of us, by maintaining the skilled tradition of hand-picked tea they are not only securing the livelihood of the families who rely on the tea industry, they are ensuring a consistent quality for tea lovers too.
Trust means a lot to a brand who are relatively young in the old world of tea, counting just over 30 years in existence with founder Merrill J. Fernando just shy of 90 years young and still going strong! After fronting the TV ads for years with his personal guarantee of quality, it seems the gentle invitation of “Do Try It” has struck a chord with kiwis and seen Dilmah adopted as a local brand. It goes both ways, although Dilmah is now found in over 100 countries around the world, Mr Fernando credits kiwis for giving his brand a try all those years ago when he first launched and now considers New Zealand a second home to Sri Lanka where they grow, perfect and pack their own tea direct from the origin.
Dilmah – www.dilmahtea.com
Sri Lankan family tea company Dilmah, founded by Merrill J. Fernando, today the world's most experienced teamaker, has championed quality, authenticity and variety in tea. Dilmah pioneered the concept of Single Origin Tea in 1988 when the family company went against industry trends to declare its commitment to authenticity. Garden fresh, unblended tea is a hallmark of Dilmah and offers a unique taste of unblended Ceylon Tea packed at source.
Dilmah is Ethical Tea, in that all packaging profits are retained in Sri Lanka and fund the MJF Charitable Foundation and Dilmah Conservation.
Merrill J. Fernando Charitable Foundation - www.mjffoundation.org
Founded in 2002 and expanding following the tsunami in 2004, the MJF Charitable Foundation represents an alternative economic model, it transcends charity and corporate social responsibility one that is a genuinely sustainable and fair way of doing business. This ‘way’ acknowledges that social justice, community and the environment are integral elements in any business process not as options or part of a marketing led Corporate Social Responsibility (CSR) strategy but as a core feature of the business objectives. It currently works in 17 locations across Sri Lanka and serves approximately 10,000 people on a weekly basis.
Dilmah Conservation – www.dilmahconservation.org
Dilmah Conservation was initiated in 2007 to incorporate environmental and wildlife conservation efforts into the work of the MJF Charitable Foundation. Dilmah Conservation works towards the sustainable use of the environment in partnership with various governmental and non-governmental organizations. The Dilmah company’s philosophy of “making business a matter of human service” is deeply ingrained in the work carried out by Dilmah Conservation.